Case study

Associated British Foods

Differentiating from their competition with a radical package design


We worked closely with a range of potential suppliers to develop the concepts, ensuring that the pack would be both cost competitive and reliable. Our consultants developed specifications for the new pack and its associated equipment solution and ensured timely delivery of samples.

Business Challenge

All competitor product in this sector was in the same basic pack format. Client product is at the premium branded end of the market but was differentiated only by pack graphics and minor materials changes. Price pressures at the lower end of the market created the need to segment the product range and increase support for the premium products. The challenge was to develop unique, defendable pack options, together with technical and cost implications.