Case study


Developing and market testing a radical new fruit packaging design

JRC provided technical packaging resource to work on each phase of the new packaging execution. JRC’s internal design team first conceptualized radical, but practical designs to meet the brief. From Chiquita’s design selection it was clear that a material with special properties was required.

Business Challenge

Resolving the wastage and damage issues would require a unique, radical new design, however Chiquita did not have an internal resource that could execute a time consuming, highly specialized packaging project. James Ross Consulting were engaged by Chiquita Brands International to manage the project. The project was in three phases; (1) conceptualize the packaging (2) develop concepts into prototype models and (3) take one prototype forward for full market trial.