Case study

Church & Dwight

Identifying packaging and materials process for spend improvement

A Best in Class survey of the Liquid laundry across US, Australasia, Asia and European markets was conducted to establish the most effective packaging currently available. A comparative profile was drawn marking the relative strengths of the C&D packaging against other products.

Business Challenge

C&D were looking for an honest appraisal of their packaging processes and materials spend. Particular changes were being forced by the largest of the retailers, which were adding commerical challenges. C&D were looking for assistance in meeting the changing marketplace and delivering a ‘best packaging’ solution.