Diageo

Value Delivered

All projects handled by James Ross Consulting ran on target, the design concepts much admired and are now delivering the promised rewards. JRC managed a range of innovation projects in the USA and UK. One of the projects was the development of a new, unique bottle and dispenser to serve a branded spirit with a hint of fruit flavouring, the key being to ensure the two liquids only mix at the point of dispense, maintaining the correct mix ratio to the very last drop. A second project was the ground breaking new method for serving draught quality Guinness. The target was to sell an additional 1m hectolitres of Guinness a year world wide. This involved concept generation, supplier liaison, prototype manufacture and testing, consumer testing, global supplier evaluation and selection and market launch.