Case study


Identifying opportunities and increased sales for Microsoft

James Ross Consulting carried out a detailed survey across the European marketplace. The survey assessed actual physical, regulatory and environmental requirements for the clients packaging within the distribution and retail network, in each international market.

Business Challenge

At the time of this project the speed at which the European software market was growing and the ever increasing demand for product meant that even Microsoft were not fully aware of the exact routes to market, consumer requirements and retail opportunities. James Ross Consulting were asked to decipher the distribution network, specifically to identify delays, packaging needs and to improve the ‘speed to market’.