Case study


Enabling a detailed understanding across 60 global markets


SABMiller is one of the world’s largest brewers, offering 200 brands and operating 100 breweries across the globe. Its brands include Castle Lager, the top beer in Africa, Grolsch, Miller, and Peroni, just to name a few. In Latin and South America it owns Bavaria and Cervecería Nacional, and in the US the company owns 58% of MillerCoors, a joint venture with Molson Coors.

Business Challenge

Client brews, packs and distributes a range of leading Brand beers on a global basis. Brands cover all categories, PET material is used in all these sectors, but the specification and technology used is not consistent across the business. The client needed detailed analysis on PET Sustainability and Recycling by region and country to aid current and future decisions on PET usage and the technology deployed across their portfolio of products.