Case study


Identifying environmental and cost potential in the light weighting

Bottle weights for a wide ranging sample of bottles were determined and the possible options for weight reduction were calculated. Comparison of costs of bottling at source versus bulk importing and bottling in the UK clearly demonstrated significant cost and carbon emission benefits in terms of materials, distribution as well as packaging taxes.

Business Challenge

Two of the key objectives of WRAP are to reduce waste and increase recycling, therefore wine bottles were investigated to see if lightweighting was feasible and to assess the impact of any change in the recycling stream. But given the competitive nature of the market, any changes had to be sympathetic to the brand and give good return on investment.