Case study

Musgrave Group

Helping lower pricing on product lines for supermarket packaging

Initially working with the Trading and Corporate and Social Responsibility departments JRC developed a Group Packaging Policy Document that provides clear guidance for the Own Brand team and step by step instructions for suppliers. This was followed with a Best in Class analysis of the competition and encompassed packaging innovations that culminated in a “best practice” strategy for NPD and range reviews.

Business Challenge

With cost and efficiency and the impact packaging has on the environment being a major consideration for retailers, having the right advice and expertise is essential. Being an external resource JRC provided an un-blinkered approach to rationalizing retail packaging without compromising the needs of the consumer or Marketing requirements at point of sale. Musgrave do not have a core packaging development team, therefore benchmarking their product packaging against other supermarkets and ensuring compliance to packaging legislation was a challenge.