Sealed Air

Testing and model building to help Sealed Air packaging

Technical life cycle data was analysed and combined with transit and drop testing to identify the characteristics of each protective packaging material. This information was then converted into model to ascertain the ideal packaging to deliver a product safely from manufacturer to consumer.

Business Challenge

In an environmentally sensitive world produces of secondary packaging face a challenge in demonstrating the function of their product versus the risk of damage and waste. Sealed Air need to demonstrate the sustainability of their products in order to encourage sales, however false or unsubstantiated ‘green claims’ are risky territory.

Value Delivered

By breaking down the multitude of ecomeasures into a simple sensible matrix of impacts we were able to show the benefits of some materials over others and the areas where certain materials offered more sustainable solutions than others. This model was further expanded to allow Sales Reps and Designers to have input ensuring that not only environmental benefit was measured but financial cost as well when choosing the appropriate protective packaging for their customers.

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Waterford Wedgwood

Helping Waterford Wedgwood reduce manufacturing costs and venture into the Chinese ceramics market.

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Sealed Air

Testing and model building to help Sealed Air packaging

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Value Delivered

Waterford Wedgwood

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