Case study

The Cooperative

Identifying packaging and environmental strategy to lower cost


JRC carrried out a range of “best in class” studies on key high volume product ranges – with a specific focus on the Frozen Food categories. The studies incorporated packaging data from all major retail competition to benchmark The Co-operative’s position on primary packaging. Following on from the studies a further phase of work was commissioned to review how packaging was used in each UK distribution center.

Business Challenge

Since the introduction of the Courtauld Commitment and packaging taxes, retailers in the UK have been under pressure to reduce the quantity of packaging surrounding their products. The Co-operative carry a large range of private label products – however they do not employ a full time packaging team as their business, like many retailers is centered around buyers. The challenge therefore was to gain an understanding of their overall packaging consumption and what opportunities existed for reduction. The next challenge was to learn how best to implement the recommendations and demonstrate an overall improvement, both in cost and tonnes of material reduced across the business.